Benefit Design Conjoint Study

Adequately preparing for the ACA calendar requires planning two years in advance of open enrollment. With such a lengthy lead time between planning and enrollment, product design must be on point or it’s a long 12-months before design mistakes can be corrected. Our Conjoint suite of services allow product managers to test consumer preference for plan design options well before bids are due, ensuring premium dollars are allocated against the benefit levels consumers actually want. All reporting includes an online product simulator that allows designers to test a virtually unlimited number of plan designs virtually.