Overview
A quality enrollment experience, longer tenure, and more engaged members have become even more critical to carriers’ bottom lines. In this study, we help industry stakeholders better understand the important events and touchpoints that drive enduring membership. In particular, our research explores MA, MedSupp and Part D members and their late December/early Q1 experiences.
What's Inside the Study
Helping Members Avoid Buyer’s Remorse
Discover what communication and intervention efforts were more and less successful in keeping new members from experiencing “buyer’s remorse” as massive change swept across all three private Medicare options.
Creating Member Loyalty
Find out what new members of a plan or brand will need to experience to become long-term members.
Quelling Members’ Second Thoughts
Learn the degree to which existing members need additional support to stem any second thoughts in Q1.
Identifying Barriers to Plan Portals
Discover what barriers prevent existing members from engaging with plan portals.
