Medicare OEP and Disenrollment Prevention Study

2023 Key Points

Despite the reduction in 5-Star plans, marketing in the OEP is pervasive. Find out who is susceptible to the messaging. AEP-weary seniors? Or those who feel mislead by third-party marketing organization (TPMO) ads?
Learn which key indicators may point to switching, such as customer service patterns or attempting to “add a benefit” to an existing plan in the AEP
Discover which negative experiences are most associated with consumers contemplating an early product change
See the Pre-AEP, AEP, and Post-AEP activities that agents perform to help reduce rapid disenrollment risk

Quality enrollment and tenure are more important to carrier financial performance than ever before. In this study, we help all industry stakeholders better understand the chronological order of touchpoints and events that will provide the best chances for driving enduring membership.

This is a supplemental study to the Medicare Shopping and Switching Study.

INCLUDED WITH EVERY STUDY

In-Depth Market Research Studies
Insightful data, charts, and commentary are included with each study. Reports range from 75 to 100 slides.

Expert Presentations
Deft’s experts bring each study to life through a live presentation.

Engaging Videos
With every SMIS study, get access to a full-length Deft on Demand video presentation and Executive Summary
at no additional cost.

Custom Analysis
Every study comes with up to three hours of additional analyst time to provide custom views of the data.

Ready to Get Started? Fill in the form below to get in touch with Deft.

Watch a Segment of the Full Presentation

5-Minute Take: 2022 Medicare OEP and Disenrollment Prevention Study

To learn how you can access the presentation’s complete video, please visit our Deft on Demand page.

Visit Deft on Demand

Medicare OEP and Disenrollment Prevention Study

2023 Key Points

Ready to Get Started? Fill in the form below to get in touch with Deft.

Watch a Segment of the Full Presentation

Let's Chat